30 January 2012
There’s an old joke among publishers. Question: “How do you make a small fortune in publishing?” Answer: “Start with a large fortune.”
We didn’t have a large fortune when we launched Per Aspera back in 2003. We started with time and determination, but not much else. We funded our lives and our nascent press on credit cards and the belief that what we were doing was worthwhile. We wanted to publish books that were overlooked by traditional publishing for one reason or another, and prove that they could succeed both artistically and commercially.
20 January 2012
In 2011, we made a conscious decision to have a frugal Christmas. This resulted in some unexpected benefits, and also unearthed some deep-seated emotions.